Addiction is a treatable disease.
One of the greatest obstacles along a patient’s journey is social stigma. No one is immune from addiction. It can affect men and women of all ages, races, ethnic groups, and educational levels. It can happen to anyone – a friend, a neighbor, a coworker, a spouse, a brother, a sister, or parent. No one sets out to become addicted.
With most medical conditions, seeking help is the natural next step to getting better after being diagnosed. For chronic conditions such as diabetes, heart disease, or asthma, there are aspects of the disease (physical and behavioral) that few people could conquer through willpower alone without the professional guidance of a doctor or other healthcare professional. With a medical condition like addiction, the constant need to satisfy cravings or avoid withdrawal symptoms can be so intense that even when people want to stop, they generally have only a small window of time in which they are emotionally and physically ready to actively pursue treatment. Because of this, combined with the fear of being stigmatized, low awareness of treatment options, and a difficulty accessing treatment, many go untreated.
We at Indivior understand the challenges patients face. We engage at all levels across the addiction treatment spectrum, interacting with governments, key opinion leaders, physicians, payers, patients, and patient advocacy groups in order to raise awareness and educate about addiction as a chronic, relapsing disease. Our goal is to help remove the stigma of addiction, expand treatment access infrastructure, and to help patients take the first step in their journey – empowering them to act before the moment of readiness is gone. Together, we are making considerable progress in the U.S. and Australia, with the drug policy and regulatory environment moving towards recognizing addiction as a normal, legitimate disease, creating shifts in public perception, and allowing broader access to mainstream medical treatment models, similar to other chronic diseases. Globally, a movement is underway, with the EU also making strides to move away from a harm reduction environment towards a medicalized, recovery model like other chronic diseases.
We intend to transform addiction from a global human crisis to a recognized and treated disease worldwide.